Paper , Order, or Assignment Requirements

Question 1 – Business Intelligence

You are a recent graduate working in a local accounting firm. Your firm provides advice to a large number of clients to assist them with their business. Your managing partner has approached you with a request for more information on the use of Business Intelligence.

Required

Provide a 1,100 word research report to your manager that outlines the following:

• What is Business Intelligence (BI)?

• In a contemporary organisation, explain how business intelligence can provide a competitive advantage.

• Using a loyalty card example from the retail industry, explain how the use of data mining and analytics can impact decision making in an organisation.