For a maximum of 5 points toward your final grade, you could do a 5 page paper on brands you feel do a great job of adapting their advertising strategies for social media – who has been doing great things with ads on FB, YouTube, IG, Twitter, Pintrest, etc? I would want this paper by April 29th, and again it would need to be of a high standard. I would not accept it later than that. This would help to bolster your class participation grade. In place of the group project and presentation, I will assign you a brand, in this case BlackBerry, to examine. Please take the advertising plan format we have already discussed in class and give me a plan for what BlackBerry could do to reposition itself, including all relevant forms of advertising and integrated brand techniques. I would assume this work to be a minimum of 10 pages. 2 papers 5 pages and 10 pages  

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