You work for an agency Select a
client to create an advertising plan for. The client must be a real business or non-profit
organization that is small to mid-size. Do not select major corporations, such as Apple,
Samsung, Target or Starbucks. Major corporations have an abundance of advertising
assistance already!

one page 12-point font, Times New Roman

(do not write about this one just read to have idea for second part to answer)
Describe your client, including the business objectives they are trying to achieve.
Paper Comments

(below is for the first question and second question answered, you will be doing the thirs

Advertising plan for Earth’s Bounty
Earth’s Bounty is a restaurant that specializes in the preparation of vegetarian westernized food for its customers. It maintains it food prices maintained low to allow not only the vegetarians but also the younger generation that is in need of emerging different dishes to purchase. Earth’s Bounty objective is to attract an audience of aged between 16 to 24 years since this generation comprises of a vast number of vegetarian population. Besides, it also aims at marketing to individuals who are searching for a healthier sustenance substitute when choosing to eat out since vegan diet is known for being healthy.
A good advertising plan is a prerequisite for the restaurant to reach its end goals. The advertisement will run for six weeks to ensure that the target audience is reached effectively.
Week 1: Developing a website. This will serve best the young generation who are large users of the internet. The site will be equipped with the menu, allow for online ordering and payment services.
Week 2: Creating Facebook, Twitter and Google plus pages. These social media platforms will promote the daily specials of the restaurant.
Week 3: Developing and distribution of flyers. These will play an important role not only to show the foods that the restaurant provides but also their prices hence the customer can compare.

(second question just read..)

one page,12-point font, Times New Roman

Describe your client’s target customers/segments

Earth’s Bounty Target Customers
Earth’s Bounty target customers are the vegetarian population that includes the health-conscious clients and the youthful clientele interested in emerging dishes. The health-conscious clients comprise of people who prefer to eat local in-season products, organic products, or food sourced from farmer’s markets. These clients also prefer seasonal and regionally grown food products that ensure no unnecessary additives or chemical in their food. The youthful clientele aged 16 to 24 prefers healthy restaurants serving a diverse type of cuisine; they also like sampling healthy vegan diet when eating out. These youthful clients include a huge number of vegetarian population that has emerged because of changing health trends globally.
Earth’s Bounty also targets weight-conscious clients who intend to lose weight or maintain their current weight. These customers prefer delicious meals that provide them with the reasonable calorie count in an environment that suits their tastes. These dieters also prefer restaurants that offer a chance to indulge their longings for scrumptious cuisine and at the same time continue losing weight.
Earth’s Bounty targets people on special diets such as low-carb diets, gluten-free diets, “allergy-free” diets, and vegan diets. These customers have issues with most typical restaurants serving food crammed with oil, butter and carbohydrates. These customers prefer a healthy restaurant with delicious, clearly labeled preferences for clients with restricted diets.
Earth’s Bounty targets active people segment that prefers living a healthy lifestyle characterized by a healthy diet. These clients are involved in diverse activities such as walking, hiking, birding, running, rock climbing, and mountain biking. The active people segment will target young athletes who are looking for healthy nourishment in a dependable restaurant. The active segment also targets older clientele who desire gentler activities and may wish to eat out in a healthy restaurant.

( third question just read)

Minimum one page, double-spaced, 12 point font, Times New Roman

• Describe your client’s products or services.

Earth’s Bounty Products and Services
Since earth’s Bounty is committed to helping the entire community remain healthy and fit, its range of products is categorized as healthy foods that are family friendly. The restaurant uses a farm to table concept. This means that its products are majorly organic harvested from the farms. Earth’s bounty avoids serving its customers with manufactured or generic foods. The rather small retail store is focused on its couple’s line made up of sauce, jams, and nuts that are accompanied by small-batch artisan foods and several other products that are inspired by Wine country. The restaurant does not specialize in food only but also offers a broad range of wine and beverages that are matched with the food their clients eat.
The restaurant is also committed to providing quality customer services. This it does by providing a comprehensive menu that clearly explains the kind of dishes their clients can be served. The menus also expound on how the consumers can combine their dishes from the first course to the last. This includes drinks and beverages like different types of wine for different courses. In addition to catering for their customer needs, Earth’s bounty opened an interactive website. The website not only advertises the restaurant to potential clients but also gives them an idea of what is offered at the place. It has done this by the providing digital menus for their products. They include the wine bar menu, the deli-specialty shop menu, and a list of their wine. Finally, the website offers potential clients a way to book a table in advance. Customers can specify the date, time and the number of people accompanying them.

fourth question just read)

Minimum one half page, double-spaced, 12 point font, Times New Roman

• Explain the advertising objectives.

Advertising Objectives
Earth’s Bounty advertising strategy has a number of goals to meet in far as its organizational targets are concerned. The first company’s advertising objective shall be to communicate its organic or vegetarian food brand to the health conscious clients. Through its advertising strategy, the restaurant shall have to communicate the vital features of its brands to the entire target population. As such, the organization will have to ensure the targeted vegetarians and health conscious clients see their brand elements within the first month of the inauguration of the restaurant. This is to align with its marketing objective of penetrating into the market within the shortest time possible with its superior organic products in the market.
On the other hand, advertising exposure shall be one of the major objectives of this advertisement plan. The restaurant through advertising aims to expose a vast majority of market segments about their organic harvested products from the farms. Through Internet ads and social media exposure, the company will objectively attract a strong traffic jam since their primary target is a group that internet platform serves as the most influential form of communication.
Subsequently, through its ads, Earth’s Bounty shall aim to influence the purchase behavior of its clients. Ideally, purchase behavior is a process of decision making which is affected by the way any organization markets its products. Through its most creative and strategic ads, the company will significantly influence the trending consumers towards making a purchase of their organic brands. Relying on low price and vegetative products, the ads shall communicate value to the customers towards making vital decisions on what to consume from the fast food market.
Nonetheless, Earth’s Bounty advertising aims to demonstrate the position of the organization in the food industry. Arguably, the ads will convey a reliable brand thereby enhancing the reputation of the restaurant in the market. The positioning of the restaurant is quite an important aspect that must be transmitted to the consumers since the organization participates in a crowded market.

(5th question just read)

Minimum one page, double-spaced, 12 point font, Times New Roman

• Document your client’s advertising budget.
Advertising Budget for Earth’s Bounty Restaurant
As discussed in the advertising plan, the advertisement is expected to run for six weeks. This will be to ensure that the target audience who are mainly vegetarians especially aged between the age of 16 to 24 years are effectively reached. The first week would be to develop a website. This will require hiring a webmaster. During week two, a Facebook account, twitter account and google plus page will be created, and here the daily specials of the restaurant will be posted. To reduce on the budget, the manager will do this since he has internet access in his office and it does not require a lot of time and energy.
During the week, three flyers will be developed. In the creation of these fliers, the expenses will include the designing of the fliers and printing of the fliers. After they the printing, the remaining four weeks, ten marketing people will be hired to distribute them not only to the customers visiting the restaurant but also around the town. Twenty thousand fliers shall be printed. The restaurant will require purchasing custom made uniforms for them with the name of the restaurant printed on the t-shirts.
Preferably, the women shall wear a yellow skirt, which is one of the colour schemes of the restaurant, a black t-shirt printed “earth’s bounty” on it and a yellow cap. The distribution of the fliers shall take 28days to ensure they reach out to a vast number of people. They will be advised to give the fliers to people under the age bracket targeted. The table below represents the actual budget. This is the cheapest option compilation after consultation with the different service providers.
ITEM COST PER ITEM NUMBER OF ITEMS TOTAL COST
Hiring a web master $100 1 $100
Hiring a fliers designer $30 1 $30
Printing fliers $0.02 20,000 $200
purchasing skirts $5 10 $50
Purchasing t-shirts $10 10 $100
Printing of t-shirts $70 10 $700
caps $2 10 $20
Hiring sales ladies $15 (wage per day) 28(number of days) $420
TOTAL $1620

(6th question, just read)

Minimum two pages, double-spaced, 12 point font, Times New Roman

• Write your creative brief.

Client: Chamblin’s Uptown Café, 215 N Laura St, Jacksonville, Florida 32202, Cellphone 904-674-0870
Project Description: Healthy Package; new product brand for Chamblin’s Uptown Café
Prepared by: XY Advertisement Agency
Overview
Chamblin’s Uptown Café is launching a new product line that seeks to provide vegetarian westernized foods for its young breed of customers. The food market has witnessed a cropping of a consumer trend in which the young, health-conscious kind of customers is in constant demand for vegetarian foods. Given this, the market that this firm operates in has a viable business opportunity that should be explored. Therefore, our business goal is to design a product that will not only appeal but also satisfy the needs of the new generation of customers.
Our creative team has designated a lead product dubbed “Healthy Package.” This product presents a new opportunity for capturing the prospective customer market.
Objective
The primary goal is to convince the audience to buy the “Healthy Package” vegan food, and design as well as characterize the new brand.
Target Audience
Our primary target is the urban consumers in the United States, age between 18 to 34 years with annual household incomes of approximately $40K. However, the most significant information about the audience is their evolution, of ethnicity and race that reflects the ever-increasing diversity of the population America. Thus, the target audience is not any distinct culture but the entire multicultural set up of US.
Psycho-graphically, we can refer to this set of audience as the HEALTHY EATS. They understand the emergence of various food-related illnesses and the need to maintain a healthy lifestyle through the consumption of vegan foods. These consumers comprehend the problems that the future generations are likely to face if they do not change their dietary habits. They buy the kinds of foods that are aligned with the requirements of a healthy life, as prescribed by their body weights. They are so careful as to avoid foods that may increase their body weight or bring about other complications.
Focus
Healthy Package comprises a menu of foods that provides required nutrients, consumers, checks their body weight, and has zero harm to their hearts.
Reasons
The following are compelling emotional and rational reasons for believing, trying, and buying the Health Package.
• Health Checker. New, healthy food, adds body nutrients, keeps you healthy and maintains your ideal body weight.
• Dollar Deal. Get any food on the Healthy Package for $1 as an introductory offer for all the customers who will make the first 50 orders.
• Money Saver. Save a great deal of money for foods on the Healthy Package menu, which are cheaper than other foods.
Consumer Insight
The psychographic showed that this particular audience finds the social media and other online platforms as viable sources of information.
Schedule
Our objective is to present to customers a 10-week program, which integrates two full campaigns that we will show the client. As an initial step, we shall create concept boards that show about five campaign ideas to be internally reviewed. The concept boards entail a brand idea as well as a promotional offer.

(question 7 just read)
Minimum two pages, double-spaced, 12-point font, Times New Roman

Write your advertising plan:
What type of advertising will you use (e.g. Print, TV/Radio, Social Media, Giveaways) and why?
When will you launch your advertising, and how much will it cost?
What is the expected business benefit (e.g. will it help achieve your client’s objectives)?

Advertising Plan
Product Description
Chamblin’s Uptown Café is launching a product dubbed “Healthy Package” that comprises a range of vegetarian westernized foods, ideal for vegans. “Healthy Package” is perfect for a new breed of consumers who are conscious of their health and who are focused on maintaining a good body weight thereby avoiding weight-related diseases. For this advertisement, the primary emphasis should be on the fact that the product is healthy. This feature should act as the slogan to target a large pool of customers who look to eat healthy foods. The packaging of the food should highlight the menu provided under the “Healthy Package.” The prices of the foods are also lower compared to vegetarian foods sold in other outlets. As such, a good advertisement line is “Get a healthy package, Cheaply!”
Marketplace Analysis
The target demographics or demos for the advertising plan are the middle-class, young consumers aged between 18 and 34 years. The target consumers are both male and female who reside in the urban areas of the United States. As an estimation, their household incomes should be in the range of $40K, annually. There is no particular race targeted as consumers across all cultures are expected benefit from the product.
Advertising Channels
There is a range of preferred methods to be used for the advertisement including TV, radio, print, and social media. For the “Healthy Package,” the chosen method of advertisement is the use of the Internet. Although the Internet presents numerous avenues, the most preferred method is the use of social media. The methods that will be used include social sites such as Facebook, Twitter, Pin Interest, and other online platforms.
Many reasons underlay choosing social media and other Internet platforms as the means of advertising. The targeted demographics are a new breed of consumers that spends most of the time on the Internet. These people spent virtually whole of their time on social media websites and other Internet avenues to do business or socialize. Additionally, these people carry out their professional relationships through social networking sites such as LinkedIn. These consumers also enjoy all the daily updates of occurrences through the Internet and social networking sites. Given the explanations presented above, it is imperative that the social media is the ideal place to strike an ideal interactive segment with this line of customers.
The expected business benefit to be derived from the advertisement is to create a platform to reach out to many customers. This way, the business can then help by increasing its sales of “Healthy Package.” This benefit, in turn, helps the client’s served by this firm to relate to the company in various useful ways such as making orders, making inquiries, and even easily making purchases online.
Plan Budget
The scheduled date for launching the Chamblin’s Uptown Café is immediately after a market analysis id completed, preferably when the enterprise officially unveils its “Healthy Package” brand. The advertising budget will include the following list of items and the approximated costs of related resources.
Activity Resources Cost
Pop-up Ads on Social Media Sites Web designers $50 per pop-up

(question 8 just read )
Minimum one page, double-spaced, 12-point font, Times New Roman

Develop your creative advertising product or products (e.g. print ad, video, radio ad script).

Creative Advertisement Techniques
Creative advertising refers to a memorable and long lasting method of advertising through the use of print ads and video. Earth’s Bounty is the restaurant which is involved in the preparation of vegetarian food from the west. The restaurant plans to develop a creative advertisement which will draw potential customer’s attention to the food types offered. These ads should allow the customer spend less time on the internet to look for the food to purchase.
The restaurant uses television to advertise ads such as kitchen fries with amazing colors. They portray the special food the customer will get to enjoy. These ads are perfect and simple to the customer. The restaurant develops video clips consisting food species and other previous customers enjoying food at the Earth’s Bounty, which is posted in social media platforms to create awareness and attract more customers. The restaurant uses the food photos to showcase different varieties of food that are offered to customers. It displays the photos of vegetarians to customers thus sensitizing customers. The firm has even found its way to the radio station to create the advertisement of the food types to customers. The old population will be interested in the radio to get the information on the food varieties offered by Earth’s Bounty while the young generation gets information from the internet.
Photographs of drinks and beverages are also displayed on internet pages to attract customers. A great food species print advertisement is developed and displayed on the roads and major busy streets to create customer awareness to the food that is available at the restaurant. Various images of food and people who take lunch, super or any kind of food shows a good impression of the restaurant to the customers thus attracting them.

(question 9 do this)
One half to one full page for the executive summary, double-spaced, 12-point font, Times New Roman.

Add your executive summary, and place it at the beginning of your plan.