1.     Evaluate the various types of planning undertaken by airlines

2. Analyse the importance of airline business models in relation to business performance

3. Evaluate the role of ancillary revenues in airline profitability

The Assignment Task:

Students are required to produce a proposal for a brand-new airline in the form of a report.

The report should start with an executive summary of no more than 300 words and be structured to include a title page, main body of text and a brief concluding summary.

Justification, through evaluation of appropriate sources, should be given for:

– Choice of business model
– The airline’s main base
– Route network and destinations
– The airline’s fleet (to include aircraft types, number of aircraft, whether they are purchased or
leased and whether they are brand-new or second-hand)
– Use of ancillary revenues

A realistic schedule for the fleet should be included in table format and consideration given to:

– The number of aircraft in the fleet

Category: Essays