An individual 3,000-word report on how BP should plan and implement their corporate reputation programme Academic Essay

Paper , Order, or Assignment Requirements

Use BP organisation BP,as the basis of your answer and write a report including the following sections:

Section 1: An analysis of the context, key issues (including evidence from media coverage),opportunities and risks facing the organisation. This should include a consideration of stakeholders and their concerns/priorities for the organisation.

Section 2: Respond to the issues identified in the analysis of the current context with a corporate communications plan. You should choose a planning model from the unit/course and discuss the core messages for the organisation. The plan should

include a section on issues and crisis management. Describe the timetable and management structure needed to implement the plan.

Appendices: The timetable, media planning and other material can be included as appendices.

This report is practical in nature but you must reference statistical and data used from all sources, and if you are modifying different models/charts/tables from lecture material, these must be referenced.

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