Paper, Order, or Assignment Requirements

Write a report, analyse this website, what is your advice and how to improve the problems that you identify.

Illustrated using any appropriate material, using screenshots.

Analysis
Use online tools to analyse this website like Site Analyzer https://www.site-analyzer.com/
https://www.seowebpageanalyzer.com/

critically analyse the existing brand and visual design
critically analyse the information architecture and content strategy
.
critically analyse the performance (page load speed and responsiveness).
.
critically analyse the existing on page SEO.
A description of the existing off page SEO (SEM), including PageRank.
.A description of the existing use of social media.
.A description (and estimate?) of revenue generated by the site.

How to improve the traffic and engagement

Create an action plan using this baseline analysis

Traffic to the site
User engagement
User experience
Revenue

The proposals should aim to improve:
Authority in the site content.
Visibility on search engines.
Look and feel of the site design.

Content findability within the site.

Identification and placement of keywords and phrases.

Optimisation of advertising zones (format and location).

Development and/or strengthening of brand.