THE LONDON ECONOMY (BEQM402)
End-of-Module Assignment (Semester 2, 2015/2016)
Individually, you are required to produce a report (of up to 2,000 words) on one of the following topics:

1. Analyse the contribution of the retail sector to London’s economy.
As well as offering an overview of general trends in the sector you should provide a detailed case study of either the grocery or clothing or leisure sub-sectors.

This report is worth of 80% of the module mark. The deadline for on-line submission (via Turnitin/Blackboard) is Wednesday, 06th April 2016 at 1.00pm (13.00pm). Please be aware that this coursework will automatically be scanned through a text matching system (designed to check for possible plagiarism). You are permitted to submit drafts of your work via Turnitin (to check for possible similarities) prior to final submission.

Assessment Criteria:
a. Appropriate length (no more than 2,000 words), format and structure.
b. You must supply full references for all your sources; you should aim to provide at 5-10 good academic sources (journal articles or books).
c. Your work should be grammatically sound; please proof-read or spell-check before submission.
d. Evidence of adequate research and the use of an appropriate range of data sources and data presentation formats (graphs, charts, figures and tables, as relevant).
e. Quality and originality of analysis, which focuses on the question requirements; appropriate use of economic concepts will be rewarded.
f. A brief Executive Summary and Conclusion, each of no more than 250 words.
Appendix 1: Marking scheme
Category Mark Allocation Comments
Executive Summary 10% This should be used to summarise the approach and key findings of the report.
Presentation and Structure 20% This covers such things as layout and format, section numbering and referencing; grammar and expression; use of charts, tables etc.
Research 30% Use of a range of sources of information. Evidence that data (of all types) has been accessed and used appropriately.
Analysis 30% Evidence that the information you have gathered has been used to produce an ‘answer’ to the question. Rather than simply offering description, some insights (informed by your research) are required.
Conclusion 10% This should pull together the previous analysis, perhaps highlighting the most important elements and indicating any constraints (in terms of availability of data length, time etc) you faced in writing the report.