Paper , Order, or Assignment Requirements

Applied Strategic Management assignment structure

“Company: Coca-Cola”

• introduction “brief about the company”: (100-150 words only)
Start with brief introduction about the organization, include purpose, mission, vision, stakeholder analysis
• strategic analysis “using suitable tools/models/frameworks”:
1. purpose
(vision, mission, ethics, stakeholder analysis)

2. external environment analysis
(PESTEL & Porter’s Five Forces)
• goals are to understand industry success factors, opportunities and threats.

3. Internal resources analysis
• (value chain & VRIO framework).
• hierarchy of resources.
• goals to understands firm’s sources of sustainable competitive advantage, strength and weakness.
*SWOT to summarize external & internal (must be in a table & take it to the appendix).
• Strategy formulation:
1. market option matrix, expansion option matrix, BCG matrix, porter’s generic (pick 2).
2. proposals about strategic options your firm could make based on the strategic analysis conducted.
3. finish by evaluating your options to develop recommendation (you use the 6 criteria for evaluation & it must be in a table).
• Strategy implementation:
1. Show how recommendations can be implemented.
2. use a framework if needed (best to use a framework to show robust analysis such as balanced score-card or 10 basic tasks).
*Based on the recommendation you write your implementation.
• Conclusion(100-150 words only).