Assessment Brief-Presentation (50%)
You will be presented with a ‘live’ business issue in International Business Week by the guest speaker. You are tasked as a group with evaluating this business issue and in doing, applying the following models in arriving at a critical analysis with recommendations:
1. PESTLE
2. 5-Forces
3. Porter’s Generic Strategies.

The recommendations must detail what the business needs to be aware of in terms of the external operating environment, now and in the future and what changes, if any, to the generic strategiy should be made to take account of the operating environment. You should justify key decisions.

Presentations will take place on Thursday of week 4. Your group will be allocated a slot to present.

The best three presentations will be put forward to present to the guest speaker and tutor team with the intention of enhancing the organisations understanding of the business environment and generic strategy for his/her organisation. On the day of the presentation you must not only supply a copy of any handouts but also a comprehensive document of key research undertaken which MUST also be uploaded to Blackboard by the team leader.

Oral Presentation –Assessment Criteria

70+ 60-69 50-59 40-49 Fail
Coverage & Relevance

(25%) Maintains total focus on the topic/ topic throughout, while still successfully identifying a wide range of concepts and implications of topic and considering it from a number of angles and in depth.

Is always relevant to the
topic.

Has an original and inventive approach to the presentation, and probably offers some of the student’s own ideas, data, interpretations or proposals . Offers reader new insights and could form the basis for further research on the topic. Shows a sound understanding of, and focus on, the demands of the topic.

Identifies a wide range of concepts and implications of the topic and considers it from several angles and in some depth.

Is always relevant Focuses on the topic , and identifies the major areas which need to be addressed in answering the topic but may fail to address a wide enough range of issues and implications.

Generally
treats areas identified in sufficient depth.

Is generally relevant to the topic . Occasional failure to focus on the topic.

Shows an understanding of the topic, and identifies most of the major areas which need to be discussed, but has failed to include all the issues which need to be addressed.

May have been rather one-sided in considering the topic, or somewhat superficial.

Is usually relevant. Has failed to identify the areas which needed to be covered in the assignment.

Strays off the task quite frequently, and is often irrelevant.

Analysis

(25%) Shows a deep understanding of complex concepts, and also of a wide range of concepts involved in the topic.

Analyses concepts and issues carefully and critically, and shows outstanding ability to challenge ‘received opinion’ where appropriate.

Develops complex arguments lucidly and persuasively.

Provides clear criteria for
evaluations made and conclusions reached.

Consistently and effectively relates theory to practice, and is able to use the presentation as a basis for new interpretations of previous research and proposals for change in practice. Shows sound understanding of complex and wide-ranging concepts involved in the topic demonstrates the ability to analyse concepts critically .

Develops complex arguments logically & clearly.

Evaluates arguments and evidence from reading and experience and provides convincing reasons for conclusions reached.

Relates theory to practice and may make well-founded proposals for changes in practice on the basis of work done for the presentation. Shows reasonable understanding of a range of concepts, some of them complex.

Often analyses and evaluates them critically , although the analysis may not always be thorough enough.

Arguments are developed coherently.

The presenter also makes some attempt to evaluate arguments and evidence.

There is a quite frequent attempt to relate theory to practice.

The presenter may make some proposals for changes in practice or suggest re-interpretations of current thinking. Shows some understanding of a range of concepts, but sometimes neglects to critically analyse them.

Arguments may not be sufficiently developed or complex.

The presentation may miss opportunities to relate theory to practice.

The presenter does not generate new interpretations or proposals for future practice. Shows little understanding of the major concepts, although very basic concepts to do with the topic of the presentation may be comprehended.

Lacks any critical analysis or evaluation of concepts.

Arguments either not stated, or briefly stated and not developed.

No relation of theory to practice.
Voice/
delivery

(10%) Excellent use of voice i.e.

Variability in tone and expression clearly linked to subject matter

Clear, well-paced verbal delivery at suitable volume for the environment

Appears calm and confident Excellent use of voice i.e

Some variability in tone and expression linked to subject matter

Clear, well-paced verbal delivery at suitable volume for the environment

May appear to lack calmness/confidence Excellent use of voice i.e.

Clear, well-paced verbal delivery at suitable volume for the environment

May lack variability in tone and expression

Some apparent lack of calmness/confidence Good use of voice.
i.e. Mostly clear, well-paced verbal delivery at suitable volume for the environment

Somewhat lacking in variability of tone and expression

Apparent lack of calmness/confidence Poor use of voice.
i.e. Lacks clarity
Pace of verbal delivery and volume for the environment are inappropriate

Monotonous and lacking in expression

Apparent lack of calmness/confidence
Written/
Visual materials

(30%) Written/visual materials are meticulously and imaginatively prepared, showing flair and originality in their selection and production.

Content is concise, logical and coherent in summarising key points.

Bibliographic and other sources, including web sites cited are provided and additional useful sources included.

Materials prepared and selected are of a high quality both in terms of content and aesthetics
Written/visual materials are meticulously and imaginatively prepared.

Content is concise and coherent in summarising key points.

Bibliographic and other sources, including web sites cited are provided and additional useful sources included.

Materials prepared and selected are of a high quality both in terms of content and aesthetics
Written/visual materials are meticulously prepared.

Content is concise and coherent in summarising key points.

Bibliographic and other sources, including web sites cited are provided and additional useful sources included.

Materials prepared and selected are of a high quality both in terms of content and aesthetics
Written/visual materials are well prepared with only minor errors.

Content is concise and coherent in summarising key points.

Major bibliographic and other sources cited are provided.

Materials prepared and selected are of a good overall quality both in terms of content and aesthetics
Written/visual materials are poorly prepared and may be illegible in places.

Content very briefly summarises key points, though these are not logically or coherently presented.

Some bibliographic and other sources, including web sites are provided, but not necessarily complete or inaccurate.

Materials are very poorly prepared and selected both in terms of content and aesthetics

Time management

(10%) The presentation adheres to time constraints and utilises the time appropriately in relation to the subject matter of the presentation.

The presenter manages the time during the presentation well.

Sh/e is able to adjust his/her timing in response to audience engagement/
Interaction without adverse effect on the overall presentation

The presenter has allowed sufficient time prior to the presentation to familiarise themselves with the materials, the equipment and the content chosen The presentation adheres to time constraints and utilises the time appropriately in relation to the subject matter of the presentation

Sh/e is able to adjust his/her timing in response to audience engagement/
Interaction although this may have adverse effect on the overall presentation

The presenter has allowed sufficient time prior to the presentation to familiarise themselves with the materials, the equipment and the content chosen
The presentation adheres to time constraints

The presenter has allowed sufficient time prior to the presentation to familiarise themselves with the materials, the equipment and the content chosen The presentation adheres to time constraints

The presenter has allowed sufficient time prior to the presentation to familiarise themselves with the materials and content chosen, but perhaps not the equipment The presentation largely adheres to time constraints although the presenter may omit some sections in order to stay within the limits set

The presenter has allowed insufficient time prior to the presentation to thoroughly familiarise themselves with the materials, the equipment and the content chosen