Paper , Order, or Assignment Requirements

Description/Focus: Individual Assessment

Length: 2500 words

Task: The key task is to identify the direction of a chosen company in the next ten

years using a SWOT matrix. In the process answer the following three

questions:

Question 1) What are the key threats and opportunities in the current

environment of the company? What do your findings indicate about future

innovation trends?

Question 2) What are the perceived strengths and weaknesses of the

company? Based on your findings, discuss the competitive analysis of the

company with an innovation perspective.

Question 3) Look systematically at the four cells in the matrix formed by

these two sets of information. Identify the direction of the company in the

next 10 years.