Paper , Order, or Assignment Requirements
Description/Focus: Individual Assessment
Length: 2500 words
Task: The key task is to identify the direction of a chosen company in the next ten
years using a SWOT matrix. In the process answer the following three
questions:
Question 1) What are the key threats and opportunities in the current
environment of the company? What do your findings indicate about future
innovation trends?
Question 2) What are the perceived strengths and weaknesses of the
company? Based on your findings, discuss the competitive analysis of the
company with an innovation perspective.
Question 3) Look systematically at the four cells in the matrix formed by
these two sets of information. Identify the direction of the company in the
next 10 years.
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