Read the article and in a carefully crafted essay of about 2 pages address the following ideas, issues and questions. Be thorough and complete. Cite your sources
including the text and the article. 1. In your own words, explain what dynamic pricing is. 2. Provide at least three reasons why more firms and industries are
implementing dynamic pricing. 3. If a firm or industry switches to dynamic pricing, what changes in consumer behavior might you expect to occur? 4. What are some of
the operational and logistical implications of implementing dynamic pricing? For example, how might it effect the use of price tags in a bricks and mortar retail
store?
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