Topic: Behavior and Marketing Strategy

Order Description
Find 25 to 30 peer reviewed articles on ONE OF THE FOLLOWING consumer behavior topics such as value, positioning, decision making or brand personalities. Write up to a five page APA formatted paper on a this narrow topic covered in this week’s readings
Use your articles to define the key terms. Write not more than 2 sentences about each article. Start your paper with definitions and follow with some history. Use the literature to make a single point. Stay narrow and focused on your point. Do not go off on tangents. NOTE: All papers are to be composed in the APA format.

Hint: Start by finding a narrowly focused topic and defining the key terms using the literature. This should frame your literature review. Try to use the literature to make one focused point on this topic.