Questionnaire on Value Added Services
Interviewee
Title:
Years in the field:

Company
Name of Company:
Size of Company:
Public or Private:
Type of Company:
Specialties in the industry:
Who are your customers? Maybe a multiple choice would be appropriate (by industry)

Value Added Services
What value added services does your company provide to customers? I suggest you break this question down into the different service areas: logistics, after sales, consulting, inventory management, sourcing/supplier support, etc.
Which value added service does your company provide more to customers? (the “more” and “less” refer to sales volume dollars or frequency? This needs to be clear)
Which value added service does your company provide less to customers?
When it comes to the low and high value added services, how does it impact the budget of the company?
How do you charge for these services? You may want to provide a multiple choice here – but note that different VAS within the same organization may have different compensation models.
(if applicable) What is your reason for NOT charging for value added services?
What percentage of the company’s revenue pertains to value added services?
Who manages your value added services?
Regarding your value-added service offerings, how often does the company evaluate the staff, the service they provide, customer satisfaction, etc?
What strategies do you use to stay competitive in value added services? You may want to ask about service value proposition innovation – what are the most important factors for service value proposition innovation?
Is there a difference in the value added service your company provides to core and marginal customers?
How are value added services aligned with your company’s strategy?