Business Implications Analysis

Order Description

The Job At Hand

As it turns out, you are one of three students invited to give a presentation at next week’s Bryan Series (Links to an external site.)Links to an external site.
Business Summit. You are to present a Business Implications Analysis about an area of the law to a group of dynamic business people in your favorite industry. Your
audience will not be familiar with the area of the law you choose or how it impacts their industry, so you will need to:
1.Explain to them what the law is as well describe any non-legal topics that are relevant,
2. Illustrate the law-in-action by describing at least three actual cases, and
3. Offer some advice, specific to their industry, about things they can or should do, consider, investigate, avoid, etc. when they return to their offices.

Because you are eager to make a good impression – these are all potential prospective employers, after all – you will also want to be sure to:
4. Deliver a professional presentation.

Deliverable Medium

Because of your course schedule, you won’t physically be at the presentation. Instead, you’ll provide an electronic file or files that will be presented to the
audience for their review.

There is no prescribed medium for your presentation deliverable. You may use the medium that best fits your preferences AND that best enables you to communicate the
required content. This might include casting your deliverable as a newspaper article, journal article, business or legal memo, documentary movie, investigative TV news
report, interview, speech, business presentation, TED Talk, etc.

One medium to avoid, says your legal research team, is a PowerPoint presentation. PowerPoint is fine if you’re filming yourself delivering it, but a PowerPoint by
itself can’t possibly communicate what you need to communicate without it being entirely written out in prose. And, if you’re going to write it all out in prose, why
not do that in a medium designed for writing?

Your legal research team was also quick to caution you to stay focused on the evaluation criteria. Creativity is refreshing, heightens your audience’s engagement, and
often leads to methods of communicating content that are superior to the predominate method of writing. While creativity is much appreciated, however, there are no
points for it on the audience’s evaluation rubric. So, your team warned, avoid temptations to over-invest in presentation elements that are sheerly auxiliary or
ornamental, that do not earn you points on the rubric, and/or that are poor methods for communicating your content. As an example meant to humor you while also making
the point, your team illustrated that a mime routine is unlikely to communicate the finer points of your analysis as effectively as a written memo or a video of you
giving a speech. Similarly, a TV news report with an amazing set and exhaustive video editing doesn’t make stale thinking score any higher on the evaluation criteria.

Topical Areas

You may choose one of the two topical areas, below, to address in your presentation. You may also choose the industry in which your audience works. Conveniently, each
topical area maps perfectly to a matter you have already handled, so there are a plethora of materials to work from. Here are the topical areas from which to choose:
• Intellectual Property Rights – This is the topical area for Small Matter 08, and here are some relevant casesyour research team has pulled for you.

• Internet Law, Social Media, and Privacy- This is the topical area for Small Matter 09, and here are some relevant cases you research team has pulled for you.

Audience Evaluation

As your legal team indicated, your audience will be evaluating your performance. The rubric they will be using is near the bottom of this page. Immediately below is
discussion about what the rubric criteria measure.
2.Illustrate the law-in-action by describing at least three actual cases, and
3. Offer some advice, specific to their industry, about things they can or should do, consider, investigate, avoid, etc. when they return to their offices.
3. Clearly identify the industry to which you are presenting. The more narrowly you can define your industry, the more targeted your presentation and advice can be.

4. Summarize the law plus any non-legal topics relevant to your subject matter. The legal brief your research team created for this matter has everything you need,
though you may find it fruitful to do some of your own research. Address all the different law that is relevant – constitutional, case, statutory, and regulatory – and
be sure to also address any non-legal topics that the legal brief discusses. Be careful to summarize in your own words, however, and avoid saying so little that you
are uninformative or leave key ideas out, while also avoiding droning on and on and on.

5. Illustrate the law in action by explaining at least three relevant cases.Feel free to use the cases that your legal research team provided you. Feel free, too, to
use a case other than one of those, just be sure to cite it so your audience can read the full text of the opinion if they choose to.

6. Offer some industry-specific advice to your audience about things they can or should do, consider, investigate, avoid, etc. when they return to their offices.While
advice that is a straightforward application of the law will be appreciated, advice that reveals less-obvious insight into the law and the industry will be prized. For
example, if you boldly state that companies should not show off their trade secrets to their competitors, your audience will duly take note. If, however, you describe
some methods to prevent trade secrets from being discovered or leaked, your audience will be sitting on the edge of their chairs in rapt attention.

As you approach this segment of your presentation, make connections to other things you’ve learned at UNCG or in your professional experience. Offer advice about how
your industry-audience can – within the subject matter of your presentation – improve day-to-day operations, long term strategy, recruitment, retention, marketing,
research and development, professional development, acquisitions, compensation…anything and everything.

This is where you’re showing your stuff, making a name for yourself, and setting yourself apart on the rubric, so dig deep. And be sure that what your digging out are
shiny gold nuggets of wisdom and not day-old cow patties (Links to an external site.)Links to an external site..

7. Deliver a professional presentation. Your high-powered audience is used to cut-to-the-chase, tell-it-like-it-is presentations. Beating around the bush, using a
paragraph where a sentence would do, and using generalities to gloss over the details will not sell well. Big fancy words also won’t impress, so avoid talking about
“value added strategic alliances that produce paradigm shifts and synergy.”

On the other hand, don’t go too thin. Your audience came for solid ideas, so you need to deliver some.

Of course, spelling grammar, punctuation, etc. must be flawless and you should use headings or other ways to help your audience navigate your thinking. Similarly, if
your deliverable will include images, video, or audio, make sure you maintain a high level of professionalism in them. Bouncing emojis singing about cybersquatting is
probably not the best way to get your point across to this crowd.

Last, remember that professionals cite their sources. So, if you weren’t born with the information or the idea wasn’t born in your head, you must cite your sources
using the APA (Links to an external site.)Links to an external site. or MLA (Links to an external site.)Links to an external site. style and include a bibliography.
Seriously, you’re going to need citations and a bibliography. And headings.

Length

There is intentionally no scientific formula to guide the length of your presentation (font size, spacing, number of pages, length of video, etc.). Instead there is a
guideline with guardrails.

The guideline (a crass one with which you are surely familiar) is to make your deliverable like a mini-skirt or a kilt: long enough to cover the subject and short
enough to keep it interesting.

To ensure you don’t go over the edge in either direction, here are some guardrails. On one edge, a two-page paper (single spaced, 12 point font, 1 inch margins) or a 3
minute video would be too short to communicate the content you need to communicate. On the other edge, an 8-page paper (single spaced, 12 point font, 1 inch margins)
or a 20 minute video would be more ink or pixels than should be needed to concisely and cogently address the objectives.

Examples (not necessarily exemplars)

The following are two examples to give you a flavor of what a deliverable might look like. Please note that these are examples and not necessarily exemplars. If you
compare these to the rubric, you will find that they do some things well and also each have room for improvement.
•Example 1 – video
•Example 2 – business memorandum

Get ‘Er Dun!

Use the submission button at the top of this page to submit files or links for your presentation deliverable. Good luck!

—update—

After initially delivering your talk, you were invited (but not required) to present your talk a second time. The instructions were slightly modified and the revisions
are all incorporated, above. The audience’s rubric will be slightly different as well, but the original rubric (shown at the bottom of this page) could not be changed.
So, the new rubric is set out immediately below.

Excellently Very Well Adequately Room for Improvement Significant Room for Improvement Not Represented Enough to Warrant Points
Clearly identify the industry to which you are presenting. 5 4 3 2 1 0
Summarize the law plus any non-legal topics relevant to your subject matter. 50 43 38 33 28 0
Illustrate the law in action by explaining at least three relevant cases. 30 26 23 20 17 0
Offer some industry-specific advice to your audience about things they can or should do, consider, investigate, avoid, etc. when they return to their offices. 40 34 30
26 22 0
Deliver a professional presentation. 20 17 15 13 11 0