• 5 page paper describing a campaign to motivate african americans to donate blood
• including the prevalence of the health-related problem requiring increased social awareness
• review of current campaigns that address this issue. If other campaigns address this issue, must identify how and why their campaign is better or different.
• An explanation of a realistic budget for the campaign, given the resources available.
• APA format must be followed, including an abstract, cover page, running header, and so on.
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