Case Analysis:
During the course, you will prepare several written case analyses. The following criteria will constitute the core elements for evaluating the case analyses: completeness, clarity of expression, relevance, integration, and insight.Students will prepare several written case analyses as group projects, each one accompanied by a presentation. The presenting students will have approximately 20 minutes to present their case, after which the discussion will be open to the class for another 10 minutes. Each member is expected to orally participate in the presentation. PowerPoint slides should be used for the presentation. Written case analyses should be no more than 8 pages, not including the cover page and any supplemental material such as appendices and diagrams attached. All papers should be typed double-spaced using a 12 point font with a one inch margin on all sides, including a cover page with the name of the case and the name of student. All assignments will be evaluated using the core elements for evaluating case analyses: completeness, clarity of expression, relevance, integration, and insight.
All written assignments are due on the day and time of the class session. As graduate students, you are expected to have well-developed writing, spelling and punctuation skills. Also, given the availability of word-processing tools, appropriate grammar, punctuation, sentence structure, and spelling are expected.

Please remember the following guidelines when conducting your case analyses:
(1) You do not need to conduct outside research for the case because all the information you need is provided.
(2) Read the case more than once. Figure out and explain the most important issue in the case.
(3) Be careful to distinguish between symptoms and problems. Students often mistake symptoms for problems and this causes them to focus on the wrong issues.
(4) As part of this process, one needs to determine the appropriate level of analysis. Determining the level of analysis will have implications for the analytical tool applied.
(5) Conduct a comprehensive analysis of the company’s current situation. In other words, make sure you consider the key external and internal factors affecting the company.
(6) Identify and justify the alternative solutions available to the company using the case data, logical reasoning, and creative thinking.
(7) Define and explain the course of action that you think the company’s managers should follow, while explaining why the other alternatives are inappropriate. (Your conclusions should fit logically with your situational analysis).
(8) Show how the company may implement your strategic suggestions.
(9) In many cases, there is a great deal of financial information provided and students often fail to consider this information in their analyses. Please note that this information has been provided for very specific reasons and should be considered. Using the financial information must (1) be done in an appropriate manner, and (2) provide some value-added to the analysis. Simply repeating information presented in the financial statements is inappropriate. Remember, this is a case ANALYSIS.