Order Description
Analyze the manner in which Zappos’ leadership has fostered a culture of ethicalness in the company. Suggest two (2) actions that other companies can take in order to mimic this culture.

2.Determine the major impacts that Zappos’ leadership and ethical practices philosophy have had on its stakeholders.

3.Examine three (3) of the ethical challenges that Zappos faces. Recommend three (3) actions that Zappos’ leadership should take in order to address these ethical challenges.

4.Evaluate the effectiveness of the core values in relation to developing a culture of ethicalness. Determine the manner in which the core values support the stakeholder’s perspective.

5.Analyze the major ethical challenges that Zappos has faced. Determine whether or not you would have resolved these challenges differently than Zappos’ management. Provide a rationale for your
response.
Zappos’ success from 99’-09’ is not the result of any single action, but rather a combination of several factors, all which had a positive contribution. In 2000, Zappos had 400,000 pairs of shoes
in stock and boasted the title of ‘the worlds largest shoe store’; which meant customers had unparalleled choice in their shopping. In addition, each Shoe was Photographed from 10 different angles,
and included specifics about the shoe, including fit and weara- bility – A service that competitors and shoe manufacturers failed to do. The web interface was easy to use, and gave customers a
large range of search parameters so they could find specific shoes, or a range of shoes to suit their individual needs. Zappos’ delivery policy also set them apart at the time, being completely
free across North America, attracted customers and set a new benchmark for online shopping. The company also had a return poli- cy, “ZapReturns”, which encouraged customers to not only order a
single pair of shoes, but multiple sizes of the same style. The customer was then able to pick the appropriate size and return the remain- ders free of charge. Company culture however, is cited as
the most important factor to Zappos’ continued success (Zappos, 2016). The company CEO, Tony Hsieh, said, “Our belief is if you get the culture right, then most of the other stuff – like great
customer service or building a long lasting, enduring brand – will happen natu- rally” (Zappos, 2010). In order to define its company culture, Zappos created a list of company values (Appendix 1).
An example of how to company lives by values is that Zappos are willing to hire and fire personnel solely based on values and irrespective of job performance. This ensures that the company
atmosphere, customer service and internal company interactions are consistently vibrant. Another aspect of the exceptional company culture is Dr. Vik, the in-house chiropractor and employee
performance coach.