Order Description

‘Identify and research a product or service that has demonstrated characteristics of entrepreneurship, innovation and disruption, and critically analyse the reasons for its success from both and organisational and environmental perspective.’
The report can be broken down into two interconnected elements:
‘The product’ (50%)
Students must identify and research a product or service that they feel demonstrates characteristics of entrepreneurship, innovation and disruption and outline the reasons for its success on a product/service basis.
Learning Outcomes assessed: LO1, LO2
1. Recognise the influences of entrepreneurial and innovative activity on product and strategy development
2. Demonstrate an awareness of the relationship between different influences (financial, human, social, technical) on the innovation process