Throughout this course, you will develop a series of written papers / projects that you will later combine into a complete business plan for a Non-Alcoholic Beverage company. For this discussion, you must first review the “NAB Company Portfolio”. The mentioned portfolio contains the company parameters and details you must follow when developing your company. The responses to the topic will be used later as inputs to the business plan. If you address all the items below, you will do very well. This is the first week of the course so you will likely not have all of your responses fully developed. SO, PLEASE BE SURE TO REVIEW THE COMPANY PORTFOLIO AND READ THE CHAPTERS IN THE TEXT, ESPECIALLY CHAPTER 5, BEFORE YOU RESPOND TO THE TOPIC. Please be sure you address the following items:

1. Create a name for your Non Alcoholic Beverage (NAB) company and state the significance of the name (why was the name chosen and what does it indicate about your company?)

2. Create a Mission Statement for your company by providing a summary of your mission, vision, and goals.

In addition, please address the following items below from page 72 in the text. Please provide specific details, not just a single sentence response to each topic below:

a. Range/Nature of Products Offered

b. Quality

c. Price

d. Service

e. Overall relationship to customers

f. Management Style/Relationship to employees

g. Nature of work environment

h. Relationship to rest of industry

i. Incorporation of New Technology/Other New Developments

j. Growth/Profitability Goals

k. Relationship to Community/Environment/Other Social Responsibility Goals

l. Other Personal/Management Goals 3. Developments to Date (please review the example on page 82 in the text)

4. Legal Status and Ownership (please review the example on page 82 in the text)

5. Please respond to the following statement: I have reviewed the discussion requirements and have answered the questions correctly and with sufficient supporting details to gain the full discussion points (Yes/No).

The more details you provide in response to this discussion topic, the easier it will be for you as you develop your full business plan.