Paper, Order, or Assignment Requirements

Learning Outcomes
On successful completion of this assignment you will be able to:
1. Critically evaluate the current strategic management tools, techniques
and concepts
2. Analyse the strategic planning process
3. Critically analyse the in-depth understanding of the complexity of the
environment and its applications on decision-making process
4. Apply and critically appraise the strategic approaches to practical
situations in various types of organisations
5. Assess current developments in the organisational environment and
alternative responses related to strategy

Your Task
Choose a real company to analyse. You can choose any organisation you wish but you are strongly advised to choose a larger, multi product organisation that has a large amount of information available. Typically, this will be a company from the Fortune 500, FTSE 100 or similar.
Once you have chosen your organisation, answer the following questions.
1) Critically review the external and market environments of the
organisation. Your answer should review such aspects as key trends,
the primary opportunities and threats experienced and a review of the
market. (40 marks) LO1, LO2, LO3, LO5
2) Critically evaluate the key resources – human and financial and core
competences of the organisation including how it adds value. (30
marks) LO1, LO2, LO4
3) Critically review the organisational structure of the organisation. How
does this structure create competitive advantage and value? (30
marks) LO2, LO4

Guidelines Please read all questions and information provided carefully. Answer should be made in appropriate length keeping in view the requirement of each question and total word counts allowed.
In addition, your assignment should demonstrate the following qualities:
A critical appreciation of relevant literature and its use to support argument,
substantiate calculations and other aspects of the assignment.
Show extensive and appropriate use of suitable models to develop a clear
analysis of the organisation.
Taking ownership of the content, being prepared to debate and argue a
personal position, and providing evidence of evaluative skills. A submission
made up of extracts from published sources which is descriptive or simply
just theoretical regurgitation is not acceptable. Your submission must have
interpretation and consideration of the challenges and issues of taking theory
into practice.
Logical flow of ideas and treatment; appropriate selection of real world factors related to the companies under scrutiny.
Evidence of additional personal research, and the ability to analyse material
from a variety of appropriate relevant perspectives.
Presentation, structure, appropriateness of methodology, breaking into
section headings/subheadings, tidiness.
Marks will be awarded for proper referencing and originality of work. Also
note that plagiarism is a serious offence and your submission will be
electronically checked.
Your report must be handed in electronically no later than given date of
submission.