Topic: Describe and discuss an example where Maslow’s hierarchy of needs appears to be used in a marketing communication.

Order Description
Describe and discuss an example where Maslow’s hierarchy of needs appears to be used in a marketing communication.

Readings:

Mark, M, & Pearson, C.S. (2001). The Hero and the Outlaw – Building Extraordinary Brands Through the Power of Archetypes, McGraw-Hill, New York pp.1-18

Schiffman, L., Bednall, D., O’Cass, A., Paladino, A., & Kanuk, L. (2005). Consumer Behaviour (ed.). Australia: Pearson Education Australia. Chapter 3 pp.69-97.

Ho, J. Y., & Dempsey, M. (2010). Viral marketing: Motivations to forward online content. Journal of Business Research, 63(9), 1000-1006.