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read the “Bang and Olufsen: Design Driven Innovation” case and answer the following questions:
- What is your assessment of the competitive situation in which Bang and Olufsen (B&O) finds itself in 2006? What are they good at? What should they be worried about?
- Take a closer look at B&O design process. How would you describe it?
- What are the strengths and weaknesses of the design process?
- What is your assessment of IdeaLab approach to changing the B&O design process? Do you think it
will work?
- Have a look at B&O Shops and/or website. Do you think B&O has managed to extend their product range into virtual space? Answer with examples.
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