Paper, Order, or Assignment Requirements

You are asked to assume the role as a consultant, specialising in destination management. You have been asked by NYC, the marketing tourism and partnership organisation for the city of New York, to undertake a destination audit critically analysing the current situation of the destination.

In order to maintain continued growth to the city and achieve the target of 55 million visitors, NYC has asked you to consider three key elements in your audit:

You should research the potential for developing ONE specific niche form of tourism ( I have discussed it with my lecturers and it has been agreed that my niche will be “Neighbourhood New York – exploring the distinctive areas of New York” – talking about things to do outside of popular manhattan sights!!
You should reflect the need to spread tourism across the five boroughs and in different neighbourhoods, away from the traditional honeypots of Manhattan
You should be aware of any issues of seasonality, avoiding the possibility of attracting new visitors during peak times of excessive demand

In order to achieve this, you should complete the Destination Audit Toolkit which provides a framework for auditing the destination and for highlighting to the key issues facing New York in developing your chosen niche product and attracting your chosen target markets.

Format
All submissions should be in report format and include appropriate headings, conclusion, recommendations and a reference section. You should download the relevant file for the Destination Audit from UCB online and edit them in Microsoft Word.

All submitted assignments should be word processed and follow the format of the Destination Audit with pages numbered. Though many of the sections are in tabular format, you are still expected to write in proper sentences and reference any points appropriately

You should submit one (hard) copy of the Destination Audit together with a reference section and any appendices. This should be done in electronic format as directed It is recommended that you should make a number of electronic copies of their work, to ensure you have appropriate backup copies in case of problems, so as not to lose your work.

Credit will be given for using relevant images to support your analysis.
Remember you are not carrying out a destination audit for the whole of New York tourism. Your audit is focused on your ONE chosen niche tourism product (Neighbourhood New York – exploring the distinctive areas of New York)