Scenario: As part of a niche digital marketing consultancy specialising in marketing to students and young professionals you have recently been awarded a contract to market a well-known outdoor events company the client has asked you to investigate the market you are targeting and come up with a strategy and proposal on how they can effectively create a community of loyal folowers online. Your knowledge of social networks, search engine optimization, pay per click and other modern, low cost digital marketing methods was the key motivation behind you winning the contract.
The report will include the following:

TASK 1 – Create a suitable strategy for effectively research the market you are targeting, suggesting relevant online strategies for doing this. This strategy should include amongst others both blog and social networking (SN) elements which will be used for communication purposes.

TASK 2 – Considering your strategy above, create both blog and social network page, illustrating some of the suggestions asoutlined by you in point one above.

TASK 3 – write a report with justification for your marketing choices. The report should include both your strategy created in point 1 as well as reccomendations for further promotion of the website including a possible budget increase linked to aims, objectives and key performance indicators.

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