Paper , Order, or Assignment Requirements

Learning Objectives

• To understand the types of information included in a business case and how the content of the business case will be shaped by the information needs of interested stakeholders;
• To develop reasonable and robust estimates of the financial costs of major projects and to explore alternative ways in which such projects may be financed;
• To develop reasonable and robust estimates of the costs and benefits (financial and non-financial) of the ongoing operation of a major project;
• Demonstrate an understanding of how risk may affect the estimates contained in the case;
• Produce a comprehensive Executive Summary of your case.
• To develop your ability to work effectively in a small, professional group.
• Clearly demonstrate the ability to reference all research using the APA 6th referencing method.

Assignment Brief

Your group is required to formulate a Business Case including an Executive Summary and detailed research referencing for the 2017 Melbourne International Flower and Garden Show where exhibitors display their landscapes and floral designs encompassing the Nursery, Landscaping and Cut Flower industries. Historically this event has been staged at the heritage site of the Carlton Gardens and the Exhibition Building situated north-east of the Central Business District (CBD) of Melbourne.

Required:

Examine the ‘Economic Impact’ of staging the 2017 Melbourne International Flower and Garden Show. Your examination can be supported by contemporary historical data (1-2 years old) to give greater validity to your analysis.

Required:

Question 2: Economic Impact Statement: Qualitative & Quantitative (Benefits, Costs, Risks, & Obligations)

Part B of the Economic Impact Statement is to focus on qualitative and quantitative benefits, cost and risks in staging the event in 2017.

Your examination should examine issues relating to international recognition within Australia and overseas and the impact that the rise of infotainment (referring to a type of media which provides a combination of information and entertainment) has on the possible success of the Melbourne International Flower and Garden Show in 2017 and beyond. Your response should be supported by detailed research. Supporting arguments can also be cited from similar events that are staged around the world such as the Chelsea Flower Show in London.