Paper, Order, or Assignment Requirements

An individual 4000 word business plan based on a business idea devised by the student.

In this assessment, we will be looking to see evidence of your understanding of the process of evaluating a business idea and the value of the theories and techniques that you have used in that process.

The stronger answers will provide a brief introduction/executive summary, this can be from 500-1000 in length, to the business idea along with a short description of the techniques used in developing and refining that idea. You will also evaluate how your business idea will address the needs of your target market and customer. These need to be separate sections within your plan.

Following these evaluations, you will be able to suggest how you might improve on the planning process you undertook and assess the value of the process as a whole and draw some conclusions as to the most relevant theories for developing a business plan. You will also need to include detail in every part of your plan; please do not leave any areas to doubt. Detail will get you marks.

We will provide further guidance on this piece of work, especially the structure of your assignment, early on in the semester.

Key areas which need to be included within your business plan are as follows:

• An introduction to your business idea, stating clearly what the idea is, what area it addresses and who it is aimed at.
• What is its target market?
• Who are its target customers-they may be different.
• Clear start-up costs covering all areas; premises, machinery, staff, raw materials etc.
• A 5 year financial plan
• A 5 year profit and loss account
• A break even analysis report.

decide the target market costumer（intend product and service and customer benefits）
what value will you create for them? multiple forms of values
why will they buy from you?
how is this superior to other competitors?
how will the business capture value: generate cash flow through sales, sales targets and revenue fixed costs, variable costs and fixed costs.
how will the business generate profits?
what financial investment does the business require?
gross and net profit margins and break-even sales figures
projected sales growth in years two and three.
are the assumptions and information on which the model is based realistic and reliable?
are your exceptions of the rate of customer acquisition and sales growth over-optimistic?
are fixed costs kept as low as possible
avoid unnecessary expenditure-rent not buy
are costs controlled overall?
at what point are break-even sales reached?
are the levels of gross and net profit realistic and attractive?
power of 1% on price and volume;1% off fixed and variable costs to increase profit