Paper , Order, or Assignment Requirements

Essay option 1

Explain the meaning of the term ‘social marketing’. What are the principal arguments in favour of adopting a social marketing approach to achieving beneficial social changes? What are the principal problems, challenges and criticisms that have been identified with respect to social marketing? Illustrate your answer by referring to the ‘Think!’ campaign (https://think.direct.gov.uk/) and the ‘change4life’ campaign (https://www.nhs.uk/change4life-beta).
Essay option 2

Critically evaluate the rise and impact of postmodern ideas on marketing theory and practice. Where did the ideas come from? How have they affected the way in which we view the role of marketing in society and how we practice marketing? Do these ideas have value for marketers? Include examples of post-modern marketing campaigns in your answer and explain how they differ from more traditional or modernist campaigns.