Find 2 articles for a forum and wright half a page for each one

Order Description
A. Find and link to an article about CLV (Customer Lifetime Value) (and/or customer loyalty) and explain the key point/s or findings from the article. (half page)

B. Segmentation and targeting are two key topics for marketers and their business. Find and link to an article about a company focuses on targeting a small number of segments (or only 1 segment), and:

1. Explain why this segment was so attractive to them.

2. Explain what they can do to gain more awareness and market share with this segment.

3. Choose a new segment they should consider targeting and explain why.