For this task, you need to gather information from news and reports about acquisition, merger, and re-branding of TUI Travel to discuss how a world-leading operator face its challenges and modify its strategy for future development.

Paper, Order, or Assignment Requirements

1. Introduction

This assignment includes two separate tasks. You need to address both tasks.

Task 1 is based on a case study of TUI Group

2. Details of the assignment tasks
Task 1 – 800 words (25% of the assignment mark):
For this task, you need to gather information from news and reports about acquisition, merger, and re-branding of TUI Travel to discuss how a world-leading operator face its challenges and modify its strategy for future development.

Task 1 must be presented in essay format (no subheadings) and include a reference list.

 

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