Guest experience and customer retention at InterContinental Hotels in Hong Kong
Order Description
Aim:
To investigate specific factors of guest satisfaction and how they affect customer retention: a case study of InterContinental Hotels in Hong Kong.
Objectives:
• To identify specific factors of guest satisfaction and how these impact guest retention through a theoretical framework.
• To analyse guest satisfaction and retention of InterContinental customers through a survey.
• To critically analyse quantitative and qualitative data collected and provide recommendations for InterContinental Hotels in Hong Kong.
The question first appeared on Write My Essay
Is this question part of your Assignment?
We can help
Our aim is to help you get A+ grades on your Coursework.
We handle assignments in a multiplicity of subject areas including Admission Essays, General Essays, Case Studies, Coursework, Dissertations, Editing, Research Papers, and Research proposals
Header Button Label: Get Started NowGet Started Header Button Label: View writing samplesView writing samples