How Coca-Cola group has been able to create value and make the difference in a worldwide scale without being affected by the differences of cultures in the different countries where it operates ?

Order Description
EACH PART MUST BE DIRECTLY LINKED WITH MY CAPSTONE PROJECT QUESTION. NO PLAGIARISM AT ALL, MUST BE 100% original writing
The texts below explain a quick overview of how i imagined the parts and underparts for the capstone project. It doesn’t meen that it must be done exactly the same, you are free to develop and structure the parts and underparts as you wish, as long as it is coheren and not off topic.

– 3 Main POINTS (I, II, III) –> Each main point must be developed through underparts

I) Marketing (Brand image, cultural aspects…)

– 1) SWOT ANALYSIS
– 2)VISION: —Coca-Cola fashion and culture —The logo of Coca-Cola: about 94% of the globe is aware of the red and white logo of Coca-Cola
– 3) Main competitors of Coca-Cola (Coke is not only the brand but a lifestyle and more) – Competitive advantage – Customer analysis in the mktg strategy of Coca-Cola – Consumer behavior (sensory mktg), Hgroup – Cultural aspects

II) Management, business model

– 1) Concentrate business (around 38% of the business) (Company generates revenues by selling concentrates and syrups (including fountain syrups) to authorized bottling partners. Bottling partners either combine the concentrates with sweeteners (depending on the product), still water and/or sparkling water, or combine the syrups with sparkling water to produce finished beverages. The finished beverages are packaged in cans, refillable and non-refillable glass, and plastic bottles. They are then sold to retailers directly or, in some cases, through wholesalers)…

– 2) Finished products business (around 62% revenues) —Lots of brands (the company generates revenues by selling sparkling beverages and a variety of still beverages, such as juices and juice drinks, energy and sports drinks, ready-to-drink teas and coffees, and certain water products, to retailers or to distributors, wholesalers and bottling partners who distribute them to retailers. In addition, company manufacture fountain syrups and sell them to fountain retailers, such as restaurants and convenience stores who use the fountain syrups to produce beverages for immediate consumption…

III) Sustainable development and social aspects (must develop, find other things) – 1) Coca-Cola goes green —1st company to commercialize bottles made from recycled plastic (many recycling centers in N.America)

– 2) Local education and community improvement programs are a top priority
..
– 3) water actions in Africa