For the case study of IMAX please provide as follows: (will be mentioned in the attached files)
1) Provide PESTEL, FIVE forces+Complementors for external analysis
2) Identify Resources and capabilities and apply for VRINE analysis for internal analysis
3) Make strategy recommendations by using strategy diamond (i.e. suggestions to change the current strategy)
***Don’t mention SWOT analysis
***Don’t have to conclude the case, just go through the analysis directly
***The answer in Q1 and Q2 must be related to give recommendation in Q3.
***No need for reference.

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