: implementation of a new concept of restaurant in budapest

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I am writing a Master’s thesis on how to franchise and implement a Tunisian concept of restaurant in Hungary.
I need a literature review on restaurant expansion in Europe and especially in Hungary and on feasibility studies and franchising of restaurants
This is the history and concept of he restaurant:
In Tunisia we have this pastry shop who started as a little family shop selling some traditional sweets long ago. The son took over the business and now it became a
national well-known brand. It is one of the best (to not say THE best in Tunisia) and has shops all over the country.
After this success, the owner starting exporting his sweets. He opened a shop in France and then many of them all over France. It worked so well that he opened shops
in Dubai, London,…
So until now we are just talking about traditional tunisian sweets’ shops.
As his business grew bigger and better, the owner added a new concept to his brand; and in collaboration with a very well-known, and appriciated in France, tunisian
Chef, they created this: A COUSCOUS BAR.
If you don’t know it, the Couscous is a traditional tunisian dish that we prepare and serve during any big and happy occasion and even during the bad occasions too.
This dish has the specialty of being very healthy and consistant and it can be prepared in many different ways. It can be prepared with or without vegetables and with
red meat or chicken or fish.
So, back to this new concept, they opened a first shop in Marseille (France) and it was such a success that they opened one in Lyon also. Unfortunately, this one
didn’t go so well.
For my thesis, I talked to this businessman and he encouraged me to work on the implementation of his couscous bar here in Budapest.
So in the shop there will be mainly a couscous bar but also a corner where we would sell the pastries and some tunisian spices and product he is also producing.