Report writing

Assessment Task 2 (55%): Written Report The written report will be based on the individual contributions of the group members. Accordingly, in each section and/or on the front page of the written reports, student should clearly identify who prepared a particular section of the report. Hence, it is possible that one student for a given segment will receive 80%, whilst another student for another segment of 75%, although the group has submitted one single report only. The final report is due on Day 5 of the class. The group has 10 minutes to present their case and there will be 5 minutes of Q & A. The final report has to cover the following parts:

1. What is the problem, why is it a problem and how do you solve the problem
2. Value proposition, market segment and key competitors

• Customer analysis and marketing strategy

1. Pricing model and financial plan
2. Financing and valuation The final report is not expected to be more than 8 to 10 pages without Appendices which support your innovation. Late reports will get 10% overall deductions. After 5 days, the report will receive a zero mark. Report writing