Step 1: Choose a topic.
Your task is to create a proposal suggesting a positive change you want to make in an organization in which you
operate (military, business, civic, church, family unit, club, etc.). This change can include a structural,
technological, or behavioral change. Be creative!
BBA 2026, Organizational Communication 4
Step 2: Choose a source.
Choose an article from the CSU Online Library, the Internet, course textbook, or other credible source that can be
used to support your ideas.
Use citations to identify paraphrased or quoted information from your source, and list the source in the reference
section in APA style.
The following are some examples:
o If you are proposing the purchase of a new item or product, then identify the cost of this item in the cost
analysis section, include a parenthetical citation, and list the source in the reference section.
o If you want to implement a team building initiative within your organization, then research articles related to
team building, and include information from your source to support your ideas in the benefits section.
Step 3: Organize the proposal.
Use memo style format with to, from, date, and subject at the top of your proposal.
Include the following headings for each section:
o Problem: Introduce your topic in a way that grabs the attention of the reader, and explain in detail the issue or
problem you want to change within an organization.
o Solution/Benefits: This section will include your recommendation to bring about a needed change.
Describe the benefits of the change to the organization.
Identify key stakeholders that will be affected by this change.
Discuss how your solution upholds ethical standards, or explain if there any possible ethical dilemmas
that could surface.
o Cost Analysis: Provide concrete numbers and explanations of costs associated with your solution. This could
be a strategic place to include content from a source to identify costs if purchasing a product. You can also
estimate time or resources needed for this change. The purpose of this section is to demonstrate you have
researched and considered the costs of implementing your proposal.
o Implementation steps: Provide clear and specific steps to execute your solution.
Include a timeframe needed to enact this change if the proposal is approved.
Explain potential areas of resistance or barriers that will need to be overcome to implement this change.
Describe how you will use technology to communicate this initiative to key stakeholders.
o Conclusion: Summarize your ideas and leave the reader with a strong closing statement.
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