us of integrated marketing communication. find an article which discusses/demonstrates how such an approach was used in a branded consumer products/services marketing plan (your choice), and discuss stand provide your POV with regard to its success or fail
Use of Integrated Marketing Communication is a fundamental factor in most smart marketing plans today. Find an article which discusses/demonstrates how such an approach was used in a branded consumer products/services marketing plan (your choice), and discuss it in detail and provide your POV with regard to its potential (actual) success or failure in the marketplace and why.