Paper, Order, or Assignment Requirements

All good business model will have a clearly delineated customer segment(s) and will seek to communicate a value proposition directly to those consumers. With reference to the Business Model Canvas and real world business of your choice please examine one good and one bad example of a value proposition of a product (or service) and discuss in your examples why an appropriate customer segmentation is essential for a good
value proposition.

-Engagement with theoretical concepts identified in the essay question
-Explanation of links to real world business case(s)
-Uses a critical analytical approach
-Coherent format and structure; communicative effective