Background information:
“You have been appointed as the international business strategy consultant to Mystic Monk Coffee Co or Pat & Dermott’s Juice Co or the Company of your choice. Your client has asked for guidance on
creating their strategy where to go and play and how to win with their products or services. To summarise your recommendation, you have decided to apply the 7Cs critical thinking framework.

Report Task:
You have 2,500 words to compose an executive summary report on how your client can apply the 7Cs critical thinking model to help create their strategic choices with regards to each C.

Hints:
1. Start with their current stated corporate strategy in summary (no longer than a paragraph). Then think how do you suggest the client works through each of the 7Cs to get a positive strategic
outcome that guides and directs them where to go and how to compete internationally?
2. What do they need to do for each C to get a result/output?
3. Remember the client will have to implement the plan and your goal is to demonstrate how application of a critical thinking framework like 7Cs can help guide them on their international business
journey