International marketing management

Order Description
As an International Marketing Consultant, you have been approached by a client organisation requesting your advice before they enter an international market.
The management in this client organisation have the ambition for profitable overseas growth in this international market in both offline and online markets.
You have met with this client and briefly discussed some of the key Marketing tasks that need to be managed at this initial market entry stage.
Following this brief meeting, the client has asked you to prepare a report detailing and illustrating the approaches you recommend that they should undertake in the international market, in the following areas of International Marketing Management:
Assignment Component One:
Critically evaluate why and how they should manage market- led decisions, in order to construct an efficient and effective Distribution Channel system in their offline markets.
Points to address:
• In terms of `why`, it is necessary for you to demonstrate the potential benefits of employing a market – led approach in the context of international distribution planning.
• You need to critical evaluate the market – led approach in comparison to alternative Distribution planning approaches.
• The potential reasons for adopting a market – led approach and making recommendations to your client
In terms of `how`:
• It is necessary to conduct a critical evaluation of the market – led approach in the context of International Distribution decisions.
• Relevant International Distribution planning models should be used to illustrate this approach and be used as the basis of your critical evaluation.
• The market – led Distribution principles that you identify should be evaluated in the context of your chosen client organisation and your chosen International market.

Assignment Component Two:
Critically examine why and how they can best manage their online activities in this international market.
Points to address:
• In terms of `why` you must conduct a critical examination of the potential benefits of efficient and effective management of online marketing activities in International markets.
• The potential benefits that you make must be critically examined in the context of your agreed client organisation.
• In terms of `how`, you need to conduct a critical examination of managing online activities in International markets.
• Relevant International online Marketing planning models should be used as to illustrate this planning process, and be used as your basis of your critical examination
• The key approaches and principles you identify should be critically examined and illustrated in the context of the agreed client organisation.

Base your report on a client organisation and international market of your own choice as agreed with your Lecturer
– Argos but did not pick the international market, so you can pick it.
– each component must bi 1500 words, so the online must be 1500 and the offline must be 1500 words.
– references must be separated in component 1 and 2.