Internationalisation vs Globalisation

Order Description
Part A:

Explain the benefits and costs of globalisation from the perspective of a specific (named) business.
To support your analysis, you should obtain data and information from the published reports and accounts of the businesses you have chosen.
There are many definitions of ‘globalisation’. You should use the definition of globalisation given in pages 16-18 of the core text for this report, which can also be found in the ‘Important Definitions’ page of Unit 1.

Part B:

The UK’s membership of the EU has attracted many non-EU businesses wishing to enter the EU market through FDI to benefit from ‘insiderisation’. The UK’s decision to leave the EU has made this attractiveness questionable.

With the aid of examples:

Critically analyse the main advantages/disadvantages of the UK as a potential location of non-EU businesses wishing to enter the EU market pre-Brexit, and;
Explain how this situation has changed in light of the UK’s decision to leave the EU.
You should consider the attractiveness of the UK as a bridgehead to the European markets in the context of several different non-European businesses such as, but not limited to, Toyota, Tata, and Pfizer.

Your response should be in the form of a written report of between 1,500 and 2,000 words.

The learning outcomes for this assignment are:

Critically evaluate the motives for, and barriers to, internationalisation.
Demonstrate understanding of current levels and trends of global trade and business
Critically evaluate modes of entry available to business in the international process

Given the increasing pressures for internationalisation identified in unit 1, unit 3 examines the different ways that firms can exploit overseas markets such as export-based, non-equity-based and equity-based. Various models are explored to explain the internationalisation process, and the principles behind successful international alliances are considered.

Key terms in this unit: Eclectic Paradigm, Uppsala model, Born Global, push and pull drivers, JVs, alliances.
Wall, S. Minocha, S and Rees, B. (2015). International Business (4th Ed). Harlow: Pearson Education.
Chapter 2 – Internationalisation Process
In addition to the set reading for this unit you may wish to review the following resources
Chapter 1 from Stonehouse, G. Campbell, D. Hamill, J. Purdie T. (2004). Global & Transnational Business: Strategy & Management.
Chapter 1 from Quelch, J. & Deshpande, R. The Global Market: Developing a Strategy to Manage Across Borders.
Bhagwati, J. (2004) Do Multinational Corporations Hurt Poor Countries? The American Enterprise, June, 28-30.