You are required to consult and correctly reference a MINIMUM of 10 different sources of information The company can be international or domestic with operational focus in domestic or global markets. 1 Description of the company, the nature of its business and any other relevant facts. (200 words) 2 Provide a PESTEL analysis of the company : Ensure you include all of the factors; describe the factor and how your company is affected by the factor (600 words) 3 Undertake a Porter’s Five Forces analysis of the company’s competitive environment: Ensure you include all five forces, describe the force and how the company’s market environment is affected by the force. (600 words) 4 List a minimum of four strategic recommendations you believe the company could enact to avoid problems you have uncovered from the Porter’s or PESTEL analysis. (400 words) 5 Provide a general conclusion of the current state of the company and its operating environment. (200 words)

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