Order Description
Q1. In your opinion what do you think is the rationale behind attaching ‘MIFFY’ with the KLM Brand? Is it sustainable for KLM using the MIFFY campaign as a strategy of growth in the Asia region?
(Approximately 500 words)
Q2. From a digital marketing perspective, evaluate the strategic decisions taken by the KLM management to support its growth in China. Looking forward, what other digital marketing strategies would
you recommend KLM for increasing market awareness and destination promotion? (Approximately 500 words)
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