Managing for Competitive Advantage

Assessment details:

(Coursework)

The assignment 1 is a case study – Refer to the case study described on (CASE STUDY -STEVE JOBS MCA file) fined the attached file

the question to answer in this assignment is: “Was APPLE’s CEO a technocrat?”
Word Limit: 1000 (+/- 10%) excluding Cover, contents, diagrams, charts, bibliography
• These 2 textbooks must be used; the chapters which should be used are with the attachment files
• Lampbel, J. et-al. (2014). The Strategy Process. Concepts, Context, Cases. Pearson. Edinburg. (Chapter 1 pg. 1-20, Chapter 2 pg 28-65 & chapter 3 pg. 65 – 89)
Please find the attached files for those chapters
• Paroutis, S. et-al. (2013). Practicing Strategy. Text and Cases. SAGE. London.

• You must use The Harvard system of referencing. ( please do not try to copy exactly references from any other sources).

• The lecture notes very important it will show what to write about, especially (IMPORTANT- REVOSION WEEK PowerPoint and lecture 4). Finding them with attachment files
Module Title Managing For Competitive Advantage
Assessment Title Case Study Evaluation
Individual/Group Individual