Task Details/Description:

This module is assessed by coursework (100%); it will consist of a mid-term formative presentation and an assessed report. The coursework

presentation and report are both individual pieces of work. The report is to include the following:

Part 1: Managing Enterprise Structure and Process

Use the theory, models and techniques covered in this module to:

a.    Choose a suitable industry and focus on one of its most influential enterprises that delivers a complex product-service system.

Analyse and explain its strategy using the concept of Collaborative Enterprise Governance (CEG).

This should include a one page ‘Enterprise Matrix’ that maps out relationships in the enterprise and a 1,500 word explanation (maximum)

about the enterprise strategy to explain how it remains agile enough to deal with dynamic forces acting upon it, the Dynamic Enterprise

Reference Grid (DERG) should be used for this.

(25% marks)

b.    Use the same enterprise you have described in (i) and draw an ideal state Value Stream Map for one of its core processes to explain

how the enterprise strategy ensures lean operational processes.

This should be done on one sheet of paper (A3 size is preferred) and described in 1,500 words (maximum) explanation.

(25% marks)

Part 2: Managing Enterprise Information Systems

Using the same enterprise as in Part 1 you are required to select a suitable Enterprise System (ES) and develop an implementation plan for

this system.

c.    Identify a type of Enterprise System that is most appropriate to support the business strategy of the enterprise (e.g., ERP, CRM,

SCM, another integrative solution), and explain how this particular type of Enterprise System will support the business strategy.

This description should not exceed 1500 words.

(25% marks)

d.    Devise a detailed plan for the implementation of the selected Enterprise System and specify how the implementation plan addresses

the main implementation issues that could be expected.

This description should not exceed 1500 words.

(25% marks)

Module Learning Outcomes Assessed:

1. Understanding academic models and theory
2. Application of academic models and theory to practical cases
3. Research skills
4. Report writing and professional presentation skills

Presentation Requirements:

Word Count: 6,000 maximum (excluding references and appendices)

Font Size: Arial 12

Line Spacing:  1.0

Submission Date & Time:

See Post Graduate Office.

Assessment Weighting for the Module:

100%

Assessment Criteria

Please remember that the purpose of this assignment is to demonstrate that you are familiar with theory and are able to apply theory to

practice (the product service system and its enterprise you have chosen). Therefore you must demonstrate (i) that you are familiar with the

literature from which you select relevant theory/frameworks, and (ii) that you are able to use theoretical frameworks/models in practice.

To achieve this you (i) need to support your arguments by referencing relevant literature, and (ii) show in-depth analytical skills in

applying these frameworks/models to the case of your selected enterprise and enterprise system.

Text in diagrams, tables, references and appendices are not included in the word count.

References should be included at the end of each part.

References play an important part in this work as it demonstrates your ability to conduct research. References should be presented in

alphabetical order. If an author has written more than one piece in a year then use ‘Bloggs (1998a)’, ‘Bloggs (1998b)’ etc. in both the

main text and the list of references.

A reference to a journal paper should look like:
Porter M.E. and V.E. Millar (1985) ‘How Information Gives You Competitive Advantage’. Harvard Business Review Vol 63, No. 4, pp.149–160

A reference to a book should look like:
Willcocks L, Petherbridge P and N. Olson (2002). Making IT count. Strategy, Delivery, Infrastructure. Butterworth Heinemann: Oxford

When referring to a specific page, insert page number as follows: (Sekigawa, 1993: 23). The page number is not included in the reference

list.

This is how you would refer to a web site:
Schrage, M. ‘The Key to Innovation: Overcoming Resistance’ [WWW document] http://www.cio.com/archive/101505/it_work.html (accessed October

20, 2005).

Appendices

Appendices should be used where suitable; these are not included in the word count.

Ethical Requirements

Please ensure that collection of any primary data meets Aston Business School ethical requirements. The use of secondary data is acceptable

as long as it comes from a reliable and referenced source.

Essential Reading for Coursework Task

See module outline for reading list.