1. cover page: title of the case study; name
2.table of content
3.abstract
4.1.the company; brief description; mission
4.2 the company: issues
4.3 the company: present situation
4.4 the company; 1. marketing mix: product/price/place/promotion mix
5. marketing environment: location/customers/segmentations/competitions/other relevant considerations
6.additional relevant considerations
7.case study questions: analysis
8.conclusion
9.references