BROAD OUTLINE
Introduction:
Significance of the subject and how it relates to marketing in society
The Issue:
How is the issue described in the marketing literature
Are there different social, political, economic, cultural etc. views on the subject
How does it relate to marketing in society
Are there differences globally
Strategies
Based on the findings, what impact does this macro marketing issue have on micromarketing practices: Suggest strategies and tactics for how a company would successfully address the issues.