Paper , Order, or Assignment Requirements

This week you will continue your comprehensive marketing plan researching the SAME company that you researched in Unit I. Again, utilizing the CSU Online Library, you will research the various elements of the marketing plan as it relates to this company. In Unit II you will present the Target Market and a SWOT Analysis.
Target Market

Begin by discussing segmentation of the market based upon demographic, behavioral, geographic, and psychographic criteria. Apply these criteria to your company, explaining their importance to the company. This analysis will enable you to
BBA 3201, Principles of Marketing 2

identify the target market(s) thoroughly. Within your explanation, discuss why the identification of a target market is of the utmost importance to a company.