Order Description
1.1. Define and explain an “integrated communication mix” (theory). Create a separate appendix item to define and explain an “integrated communication mix”. Link the appendix item back to this section of the report.
1.2. Use the A.I.D.A principle (Create a separate appendix item to define and explain the A.I.D.A Principle. Link the appendix item back to this section of the report) to compare your DMO’s current website with one of your competitor’s website. Link examples of strengths and weaknesses to the parts of the A.I.D. A model. (Create a separate appendix item to define and explain the A.I.D.A Principle. Link the appendix item back to this section of the report.)
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