Media Kit

Order Description

You are the PR contact for PROW 210. The class is planning an event. Your job is to promote this event by creating a media kit. You may make up the event and event details. Your media kit must contain a press release, a backgrounder, a list of frequently asked questions (FAQs), and a blog for Blackboard, which is available to all of MacEwan. Be sure to use proper layout, formatting, and content, utilizing the examples provided in class and your textbook.
Some things to consider include:
? What is the purpose of the media kit?
? Who is the target audience?
? Why would my target audience care about this event?
? How should the pieces be formatted?
? What information should be included?
? What ‘hooks’ can I use?

Bachelor of Communication Studies Assignment 2
Advanced Business Writing • PROW 210 (CC09)

Description You are the PR contact for PROW 210. The class is planning an
event. Your job is to promote this event by creating a media kit.
You may make up the event and event details. Your media kit
must contain a press release, a backgrounder, a list of
frequently asked questions (FAQs), and a blog for Blackboard,
which is available to all of MacEwan. Be sure to use proper
layout, formatting, and content, utilizing the examples
provided in class and your textbook.
Some things to consider include:
? What is the purpose of the media kit?
? Who is the target audience?
? Why would my target audience care about this event?
? How should the pieces be formatted?
? What information should be included?
? What ‘hooks’ can I use?
Evaluation Content /10
(Organized and logical. Appropriate writing strategy. Sufficient
information. Correct emphasis. Overall effectiveness.)
Tone /10
(Suitable for reader and purpose. Professional voice. Positive
language.)
Composition /10
(Correct sentence structure. Good grammar. Accurate spelling
and punctuation. Conciseness. Clarity.)
Format & Presentation /10
(Appropriate format. Readability. Professional appearance.)