1. Select one destination to represent as a National Sales Manager.

2. Prepare an elevator sales pitch (3 minutes MAXIMUM – no PowerPoint) introducing the destination to the class. Your presentation should highlight the following information:
• Area Hotel Accommodations
• Convention Center Information
• CVB Services (attendee & client)
• Transportation information (air, rail, highway)
• Things to do
• What sets this destination apart from the competition
• Any other facts, features, or benefits

**Remember, you are trying to sell the class on why this destination is the best location to host a conference in – you MUST be convincing!**

**This section is worth a maximum of 10 points toward your final project grade**

3. Create a sales kit and letter of introduction for a prospective client. This prospect is looking to host a large convention in your destination and needs to be convinced that your location is the best location for the meeting – they have 30 or more options on the table. Securing this conference for your destination means major economic impact, lots of hotel room nights, and will help increase the city’s brand! Follow proper letter format, include in it answers to Why, What, How, and Where the ideal places and reasons for this convention to come to your destination are – what makes your destination unique?

**This section is worth a maximum of 10 points toward your final project grade**

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